People must possess eight factors to be considered ready to pursue self-directed learning: openness to learning, self-concept as an effective learner, initiative and independence in learning, informed acceptance of responsibility, love of learning, creativity, future orientation and the ability to use basic study of problem-solving skills. Guglielmino, 1977. Market ComparisonWhat makes SimplyConversationsTM unique? Simple teaching materials which effectively conquer language students' fear of speaking aloud. Specifically aimed at working adults. Always up-2-date: sheets can be continuously created or adapted to incorporate current affairs and topics that students are talking about now, in their own native conversations. Made specifically for the web and released in downloadable, individual, lexically organized sets. Only available on-line. Social development
| | | - goes way beyond small talk, develops into real conversations | | | - learner ego-oriented, motivates and engages students to discuss | | | - works on learners' sense of curiosity and sense of adventure
| | | - completely flexible and adaptable
| | | - practises cross-cultural sensitivity | | | - fun, fun, fun
| | | | | Pedagogical | | | - each unit focuses specifically on a lexical set
| | | - variety of material: general, business, ESP and ESI | | | - works as well with individuals as with groups | | | - can be used with many levels and even with mixed level groups
| | | - applicable to mono and multi-lingual classes | | | - eliminates long lead-ins, heads straight to talk time
| | | - targeted at multiple intelligences and different learner styles
| | | - accompanied by the SimplyC.wikiTM | | | | | Financial | | | - open photocopiable permissions granted to maximise value for the teacher
| | | - teachers and language institutions pay only for the materials they want
| | | - fair, honest and transparent pricing system: easy to develop sheets cost less, more complicated slightly more and complex sets, the most
| | | - different prices for freelance trainers, small and large language institutions reflecting the likely usage patterns as well as appreciating budget restrictions |
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SimplyConversations(TM) 
